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First impressions
The hotel is on a cul-de-sac behind the Ritz hotel, where the noise levels
from the traffic on Piccadilly drop a few decibels, offering a retreat from
the bustle of Mayfair. I stayed in the lead up to Christmas and the approach
to the hotel was lined with fairy lights and fir trees. At other times of
year the manicured window boxes that front the red brick façade are equally
attractive. Elsewhere the Christmas decoration in the hotel lurched from the
tasteful (red candles in the dining room) to the gaudy (a life-size Santa
that bursts into song as you brush past him on the way to the bar).
The building was once a townhouse so the layout is quirky, with an elegant
drawing room just off the reception and plush lounge outside the restaurant.
Both opt for country house style, with richly patterned fabrics, opulent
curtains, oil paintings and cases of antique jewellery fashioning a homely
look, albeit the home of a wealthy, eccentric great aunt.
Why it's special
The Stafford is a Mayfair institution, although this genre is not exclusive to
the hotel: the Ritz, Brown's and Dukes are other legendary properties near
Green Park. With competition this stiff, there is a strong emphasis on
service, and the immaculately dressed staff are courteous but not stiff, so
the atmosphere is relaxed. One long-standing staff member is Gino Nardella,
who has been the hotel's sommelier for 32 years and offers passionate advice
and recommendations to diners.
Repeat guests, and there are a steady stream of them, are greeted by name and
over breakfast the general manager wanders casually around the tables to
make sure everyone is happy.
Hitting the sack
The 81 bedrooms and suites come in many guises, but one thing binds them - the
décor. Like the reception and lobby it's not what most people would choose
for their homes, but for a night in a traditional Mayfair hotel, it seems
fitting. Another important point is that outdated does not mean dilapidated
- furniture, carpets and fittings show no sign of wear and tear.
Of the 81 bedrooms, 68 are either normal or deluxe rooms with king or queen
size beds. My deluxe king size room had a muted taupe/beige/cream colour
scheme, with fern patterned wallpaper and curtains. Together with the
gold-framed lithographic prints, the effect was expensive and understated,
with hues a bit less garish than in other rooms. The grey and white marble
bathroom had a huge, rapid-filling tub and shower and white towels and
bathrobes were embossed with the racing green Stafford logo. Extras like
iron and board, air conditioning, US and UK sockets, free wireless internet
access, umbrella, laundry and so forth, were all there.
The other rooms are either suites or Carriage House rooms, which occupy an
attractive row of former stables at the back of the hotel. Guests in these
rooms have their own external door, and the experience is akin to staying in
a neat mews house, which overlooks a cobbled street decorated with flower
boxes and popular with overspill drinkers from the bar in the summer. The
largest room is the duplex "Guv'nor's Suite" at the end of the
mews, which has a library/dining room, kitchen, two bathrooms and 22-foot
high window.
In spring 2007, the hotel will gain 26 suites when the Stafford Mews opens, a
building opposite the Carriage House. The contemporary pale stone exterior
is in contrast to the rest of the hotel buildings, and while the décor is
more modern, it gives a nod to the Stafford's traditional styling. The
suites will include a rooftop penthouse, which will offer great views and
100 square metres of space.
Sampling the food
Executive Chef Mark Budd is said to serve modern British dishes, but the
French speaking emanating from the kitchen on the night I visited suggests a
Franco-influence as well. Food is expensive here - an average £60 for three
courses, but incredibly the dining room is bustling. Perhaps it's because
eating here is a unique experience. The dining room, painted baby blue and
lavishly plastered with coving and alfrescos, is candlelit and anything but
understated. Service is exceptional, with waiters seemingly assigned jobs as
specific as filling water or replacing napkins on the laps of diners who've
returned to their seat. The 350-year old cellar is said to house 20,000
bottles of wine and the afore-mentioned sommelier, Gino Nardella, navigates
you ably through them.
The pan fried Devon scallops and soufflé of lobster and sole starters were
faultless - fresh fish and tasty, but not overly rich sauces. Next we had a
panache of seafood, a colourful and imaginative collection of steamed,
poached and primped fish, and the roasted seabass, which were both
excellent. Meat options were also available including pheasant, lamb and
wild duck, although the offer on the menu of Dover sole, served four
different ways, suggests fish is a speciality. The raspberry soufflé was
worth the 20-minute wait and the cheese trolley had a good selection of
gooey and hard cheeses.
At breakfast a buffet is eschewed in favour of table service with a choice of
continental (£17.50), cooked (£19.50) or speciality breakfast (£19.50).
Specialities were mostly calorific options such as waffles, pancakes and
French toast (which was a disappointment - too thin and soggy). The kippers
were excellent but the scrambled egg was a let down, with a greasy
aftertaste and dull pale yellow tone.
In the American Bar (pictured above), the green leather studded banquettes and
cluttered American memorabilia, including baseball caps, model planes and
American football helmets, is an assault on the senses, although this
doesn't dent the bar's popularity. The manager claims to offer a martini
that is superior to the infamous cocktail served in nearby Dukes, and the
whisky collection is extensive. In the afore-mentioned lounge pre-dinner
drinks and afternoon tea are served.
Access all areas
The hotel is wheelchair accessible and interior doors are also wide enough for
wheelchairs. In addition rooms have wheelchair accessible bathrooms equipped
with hand rails, shower seat and emergency alarm cord (linked directly to
reception). There are also low level light switches and a vibrating pillow
alarm for deaf guests in case of fire.
Added attractions
There's no gym, swimming pool, or spa here, but it's the personal service and
exclusive feel of the hotel that brings guests back.
What we think
A taste of hotel service of old, with the opulent décor to match, but this
hotel is only a consideration if your wallet is bulging.
Bottom line
A double room with a queen sized bed costs from £250 plus VAT, a deluxe double
room from £270, a junior suite from £405 and a Carriage House room from
£445.
Need to know
The Stafford, St James's Place, London, SW1A 1NJ; tel. 020 7493 0111;
www.thestaffordhotel.co.uk; information@thestaffordhotel.co.uk
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