Well, she could always change it, I suppose, but Jennifer Zappa doesn’t work a whole lot better. She will still be the same kid underneath.

Ah, but will she? Bet introducing herself as Moon to all her school chums has led to a lifelong slog through every version of nickname. She could become a new person if she was called Jennifer.

Believe me, it has been tried and it doesn’t make any difference. Big companies do it all the time and then hope you will be fooled into thinking all is hunky-dory and you won’t notice you are still being sold the same tat.

Like who?

Try Daewoo. The car with the unpronounceable name becomes a Chevrolet from January 1, 2005. Alan Cole, a consultant for Glass’s, the car buyers’ guide, says that this is a good thing because “Chevrolet is a well-known and internationally respected brand name”.

But you are going to tell me it will still be a Daewoo, aren’t you?

Afraid so. Called a Chevy but still a Daewoo under the new badge. No matter how you try, you won’t be able to conjure up the images Al Cole (we have decided that he sounds sexier as an Al) has, wandering on about the great songs about driving Chevys to the levy and all over the rugged West, when you are trundling in your Daewoo down to the shops.

So the cars will still be . . . er, Daewoos in style and spirit, just with a new badge.

Can’t cut this any other way for you. Daewoo is part of the General Motors stable, along with Chevrolet, but the good news is that our Al reckons that the name change will harden up used values on second-hand Daew . . . er, Chevys. But that shouldn’t be too difficult.

Any other names in the firing line?

Well, one youngster was christened the other day and his parents are having a rethink. Their surname is Peacock. They called him Drew. Drew Peacock. Work it out. It is true, by the way.