Jeremy Clarkson
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Where did you buy your ironing board? You didn’t, did you? You were born with it. Everyone is, which is why everyone has one. I’ve seen tramps in Soho snuggled into shop doorways with nothing to their name except some string, a bin liner and an ironing board. My brother-in-law, who does not believe in possessions, stated proudly when I first met him that he owned nothing. But he was lying, of course. Like everyone, he had a wok. And an ironing board.
What’s more, nobody ever thinks: “Ooh, my ironing board is getting worn out. I must buy another.” Nor does anyone suddenly feel the need to upgrade, as they might do with a computer or a mobile phone.
This is why I wasn’t the slightest bit surprised to hear last week that Currys has seen a big fall in profits. Of course it has. It’s ironing board central. If you were to win a trolley dash in one of its branches, you’d scoot off and – after a while – you’d think: “Actually, you know what? I’ll just take the trolley.”
Every time I set foot in one of its branches, my head spins with the dreariness of it all. Indeed I came to the conclusion recently that Currys is the only shop in the world that sells absolutely nothing I want to buy. It turns out, however, that I was wrong . . .
Last month my BBC office was moved to something called a media village in White City, west London. It’s a place where people in thin spectacles gather each day to try to make a difference. Designed by Guardian readers, for Guardian readers, it’s a riot of impenetrable symbolism, concrete and sharp designer fountains, which would be arousing if you had mad hair and a degree in environmental poetry from a fair-trade, organic peace workshop in Hackney.
I don’t see it like that at all, however. In fact, after just a few minutes I began to think that Dante got everything wrong. There are not nine circles of hell. There are 10.
After just one morning in this edgy, pedestrianised, eco-friendly cuboid, I was filled with an overwhelming desire to pile up some old tyres and set them on fire, using diesel. I don’t like vandalism, but if someone were to decorate one of the buildings with a giant purple cock and balls, I’d be tempted to give him a pat on the back and a puppy dog.
Hopefully, I’ve now set the scene. Lots of women sitting around on Ozwald Boateng benches, working out how miserable their next programme can be and whether they can make all the interviewees cry on camera. And me, oiling my machine pistol . . .
Which brings me to the door of the village’s grab’n’go takeaway cafe. The place where everyone goes for lunch.
Trust me on this. Currys has definitely lost its title as Britain’s most out-of-step high-street retailer. Because I stood in this cafe for a full 10 minutes and decided that the tastiest things in there were the tables and chairs. Maybe, if you were a budgerigar, you might have been excited by some of the offerings. But even then, you wouldn’t know whether to put them in your mouth or use them as a lavatory.
Finally I asked a pretty young waitress if there was anything on the shelves that, by even the loosest dictionary definition, might qualify as food. She looked perplexed. Is there anything in here that once had a face? Or anything with chocolate on it?
Bewildered, she reached down and presented me with a plastic bowl full of lettuce. “No,” I said, “I am not a rabbit. I am a fully grown man. I am hungry and I want a kebab.”
Eventually she led me away from the cellophane trays full of weeds to a rack selling what can only be described as Trill. I mean it. They were selling seeds to human beings. How insane do you have to be to think that’ll work? And how certifiable do you have to be to think: “Mmmm. Yes. Those’ll keep me going for the afternoon.”
I would eat seeds, of course, but only if my harvest had failed and the soldiers had confiscated my goat. Why anyone would want to eat them in Britain, where we have pylons and plasma, I have no idea. So to find out I spent 50p on a small packet, opened it and made the catastrophic mistake of putting the contents in my mouth.
It turns out that these seeds are rich in magnesium, iron, phosphorus, calcium, selenium and zinc. In other words, you would get precisely the same nutritional benefit from eating a car. Taste-wise? Well, I’m no expert on these matters, but I’d say it was exactly like sucking on a box of matches.
Eager to make the nausea go away, I headed for the drinks counter – hoping for a Fanta or a Red Bull. But there is no place for these symbols of capitalist excess in a modern-day, west London media village, so I was offered a choice of elderberry juice, which is the first resort of the hippie and the druid, or something called wheatgrass.
It’s hard to encapsulate the flavour in a sentence. Fans describe it as “unusual” or “strong”, but I’d go further if only I could think of the right word. “Vile” doesn’t begin to get close. “Horrendous” is wrong, too. A cancerous lung is horrendous. Wheatgrass is way beyond that.
Combined with the phosphorus from the seeds, it felt like my mouth was hosting a bomb-makers’ convention. Acid, metal, fertiliser, plastic, hate: all of these flavours swarmed round my head until, genuinely, I thought I might have to vomit all over the waitress.
I must therefore finish with a warning. You must never put this stuff in your mouth. If you are hungry, eat your ironing board.

Jeremy Clarkson's career as car reviewer and BBC Top Gear presenter has made motoring into show business, but he has earned himself the description of an "equal opportunities loudmouth" for his opinionated commentary on all aspects of life, appearing weekly in The Sunday Times.
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I wanted Jeremy to be prime minister,but hey,how can he take a low job like that when he is god !!!!only minions..whoops did i say may and the little bloke with scars...sorry chaps but lofty IS the show and always will be,,,there is however the inferior channel 5
the mole, stopsley, bedfordshire
A sip of wheatgrass tastes like kissing a cow. Cud be worse.
Mink, Durham,
Looks like his satnav wasn't working.
Dominik, London,
I thought the same thing Victoria and if it IS that one then there is a Starbucks right next door where he could have got a bag of crisps and a chocolate brownie.
Ryan, Jersey,
Yes, but... the media village is only a short walk from Shepherd's Bush Green, where every kind of food on the planet can be bought, piping hot and delicious at Bombay street market prices 24 hours a day. how bad can it be?
Julian, Warwick,
I think an error has crept in here - Clarkson is describing (I think) a commercial outlet outside Media Village called Crussh, not a BBC canteen as the headline suggests. I freelance for the BBC in an adjacent building and the canteen is more Harvester than wholemeal juice bar, I can promise you.
Victoria Sorzano, Hemel Hempstead, England
Living near a town full of people just like this, I can sympathize completely. It's the artsy-fartsy area of the valley, full of hippies leftover from the sixties. Unfortunately their ways are migrating here to my town. Hopefully I'll still be able to chug down a cholesterol-filled mocha when needed
Chris Schwartz, Medford, Oregon, USA
The thing is - most of these healthy eaters will die at about the same age that they would have had they eaten a sensible amount of tastey food but they spend their entire lives miserable - ever seen one smile?
GRAHAM BURCHELL, PEGIA, CYPRUS
The BBC is becoming more and more like the Guardian everyday. Thanks again Clarkson, time for you to be put in charge of programing. I dont read the Guardian never will so why would I want to watch it?
Dean, Southampton, England
Could be worse, Jeremy - in some sections of the BBC these days you can only get employed if you're a card-carrying evangelical.
Actually, it is worse. As Top Gear and wildlife programmes are probably the only BBC product sellable abroad, you actually subsidise this rabbit hutch!
Stuart Hartill, Ramsey, Isle of Man,
The new "nedia village" defines exactly the BBC.
Out of touch and unrepresentative of the people who pay for it all.
Come the revolution.................
Tancred, Josselin, Brittany
The American city names are all based on European city names because of colonists. New York was once called New Amsterdam because of Dutch colonists. In New York, there are still places named after Dutch cities, like Harlem (Haarlem) or Brooklyn (Breukelen). The same probably goes for all Londons.
Maik, Beverwijk, The Netherlands
I just googled 'media village in White City, west London' and it's a real laugh. Totally sterile environment which has little to do with human beings.
Paul, Rochester, UK
Bob: I think its because the americans couldnt think of any origional names for their cities, so the stole them and add the state after them. Of course, to keep this rule simple, they name everywhere like that
Andrew, Worcester, UK
Will my life be fulfilled if I bother to google an Oswald Botie bench to find out what it is, apart from a resting place for women.
alan, warks, UK
Dave, Chester - You're definitely far too young and americanised if you have to state "Havana Cuba" Us old'un's KNOW Havana is in Cuba and don't consider Havanas in other places unless specified. It's like the "London England" stuff. we all know the only real London is in England!
Bob Finbow, Haverhill, England
Jeremy > You need to move to Spain.
If you ask for a veggie meal over here, you will still get more meat than a family barbie in a butchers shop. They eat absolutely anything that lives and it all normally tastes a bit like chicken as well (apart from the enormous steak's which are truly wonderful).
Ray, Mijas, Spain
Next time you go in there, try asking for some Lardy Cake. Yum.
Susie, Bristol,
"They were selling seeds to human beings. How insane do you have to be to think thatll work?"
You mean like, beans, cereals, nuts et al?
Ever hear of Alpen, CountryStore etc?
Oh, and 'sick' would probably best describe the flavour of Wheatgrass
P.J, West Vlaanderen, Belgium
Jeremy, the thought of someone like you stalking the corridors of the BBC makes me chortle! The mere sight of you must drive them mad. Please start taking in McDonald's take-aways and really send them insande!
John Tomlinson, Brentwood, Essex
I would not worry too much. Try imposing this on the nations lorry drivers and see what happens then !
matt , Leeds,
My son was once asked to leave a veggy restaurant when he asked for a Coke.
John, High Peak, UK
Clarkson, the canteens in the University of Sunderland has something like this. They have fair trade food and drink. They are also ridiculously priced. 3.50 for something that is a covered pizza. All this fare trade sillyness makes food cost more. Fortunately, there is a Gregs's that is cheaper.
Leonidas N. Melissinos, Sunderland,
And to think I always thought that the BBC was based and broadcast from Havana Cuba.
Dave, Chester,
There is a serious side to this jezza, these people want to impose THEIR strange eating disorders on you and I. Someone in higher places is LETTING them.
Think East Germany. Think Stasi. Mark my words.
Nigel, London, England
Yes Jeremy! Where this world will end up? There's almost no place anymore where a fully grown man can eat. What is more terrible: we are going to a world were there will be no entertainment for a man.
It will be a Trill and Toyota Prius world.
God save us!
Ricardo, Sao Paulo, Brazil